CHANEL
Visual Merchandising Designer, FBP (contract)
As an Assistant Visual Merchandising Designer at CHANEL APAC, I was responsible for ensuring the seamless execution of visual merchandising guidelines provided by the Global team. My role involved updating and adapting these guidelines for the region, covering everything from visual layouts and display planograms to campaign direction. This ensured that local markets could maintain the brand's prestigious standards and deliver impeccable merchandising across various environments—whether in our own boutiques, department stores, travel retail spaces, or exclusive pop-up events.
One of the standout projects I worked on was the Chanel Parfumeur Masterclass held in ANZ. I was involved in every stage of the project, from the initial ideation and sketching phases to space planning and zoning. I meticulously designed the layout to create a seamless and immersive experience for the attendees. The final phase included 3D modeling, which allowed the ANZ team to review and visualize the completed concept, ensuring that the final execution captured the essence and luxury of the brand.
